Sales strong for membership in Phil Mickelson golf course in Calgary areaPosted: 01 Sep 2015 News
Demand for membership at the Phil Mickelson National Golf Club of Canada in the Harmony residential area is high despite the province’s rocky economy, say the project’s developers.
Barry Ehlert, managing partner with the Windmill Golf Group, which has partnered with the PGA star to design and build the course, said it’s sold dozens of memberships for the Rocky View County course, which is expected to be completed either in 2017 or 2018.
“Given the economic uncertainty in Calgary right now probably the No. 1 reason why we’re able to succeed in a market that’s a little bit more uncertain is our business model,” Ehlert told the Herald.
“In essence when you join Mickelson National you play any one of my nine golf courses that we currently have in the portfolio, so it really gives people flexibility and options. We’re about 60-65 memberships at a time when you don’t typically sell memberships (in summer) in Calgary especially when it doesn’t open for another few years.”
Memberships cost $15,000, excluding annual dues which have yet to be decided. Only 395 memberships will be sold, said Ehlert.
Mickelson will be in Calgary September 9 and 10 to assess the progress of his first Canadian course while meeting sponsors and members.
“I could not be more excited about the partnership we’ve formed for my first signature golf course in Canada,” Mickelson said in a statement. “The Calgary area has a huge number of golf fans and players and we plan to create an outstanding golf course — one that’s both fun for amateurs and challenging enough to host the world’s best players in a PGA Tour event.
“Harmony presents a tremendous new opportunity for us. Our setting is magnificent and I’m really looking forward to contributing to a quality, family-oriented community.”
The Mickelson events in Calgary next week are being produced by tinePublic’s Christian Darbyshire and Andy McCreath.
“(Mickelson) is very intimately involved in the actual design and the overseeing of the construction of the golf course. He’ll spend a tremendous amount of time from sun up until sun down literally at the site articulating his vision, working with the contractors, working with our team to relay his vision of what he wants to build,” said Ehlert.
Earlier this spring, the Windmill Group took one of its clubs at the Hamptons fully private and sold 275 memberships in 70 days.
Ehlert said the Mickelson course is a viable enterprise because of the partnership and support of Qualico Communities and Bordeaux Developments who are planning the massive residential Harmony project for the Springbank area, near the airport.
Harmony is a 687-hectare complete community that will incorporate 3,500 homes, one of the largest recreational lakes in the Calgary area at 56 hectares, and a 55-hectare employment campus.
Construction is expected to take about 10 years for full build-out.